Marketing firm RK Swamy files draft papers with Sebi to raise funds via IPO

Integrated marketing services firm RK Swamy Ltd has filed draft papers with capital markets regulator Sebi to mobilize funds through an initial public offering (IPO). The company's IPO comprises a fresh issue of shares aggregating up to Rs 215 crore and an offer for sale (OFS) of up to 87 lakh equity shares by selling shareholders, according to the draft red herring prospectus (DRHP). Those offering shares in the OFS are -- Srinivasan K Swamy, Narasimhan Krishnaswamy, Evanston Pioneer Fund LP, and Prem Marketing Ventures LLP. The funds raised through the fresh issue would be used for setting up a digital video content production studio, establishing new customer experience centres and computer-aided telephonic interview centres as well as for general corporate purposes. Also, the funds would be utilized for investment in the IT infrastructure development of RK Swamy Ltd, and its subsidiaries, Hansa Research and Hansa Customer Equity. RK Swamy Ltd is the largest Indian majority-o

from Markets https://ift.tt/Ltup9Io